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  • Daragh Persse

Looking for Sponsorship Activation Strategies?

Welcome to The Brand Fans, an independent company specialising in all aspects of sponsorship and cause marketing. Whether this is devising sponsorship activation strategies, being involved in the negotiation process or providing perceptive evaluations, we have all the tools to make your sponsorship a success and deliver impact and value. Our founder, Daragh Persse, has more than 20 years of experience working in conjunction with high-profile brands, rights holders and not-for-profit organisations.

Our sponsorship work has stretched multiple industries including sports, music, entertainment, arts, culture and events. Brands we’ve worked with include Formula 1, Barclays Premier League and Heineken Rugby Club.We pride ourselves on our ability to foster first-class, global strategies for activation and engagement. If this sounds good, come and speak to us today.

Welcome to The Brand Fans

Founded in 2011, our mission is to improve brand engagement and create long-term, deep connections through sponsorship. To achieve this, we work at every level of the sponsorship process. We provide professional, independent expertise in the planning, negotiation and execution stages of sponsorship and cause marketing partnerships, as part of our sponsorship strategy package.

When it comes to evaluation of sponsorship partnerships, we have created a unique, in-depth model called Sponsorship Performance and Impact (SPi), which utilises complex data from a number of sources and then develops this data into an easy-to-read, accessible report on performance and impact. SPi gives your sponsorship brand goals, actions and recommendations for the future as well as offers real-time tracking and feedback.

If you are looking for sponsorship activation strategies, we offer unparalleled expertise and experience. We can create integrated solutions which are founded on your brand’s actual objectives and measured against your brand’s real results. Our team is highly qualified and adaptable; no matter what your specific needs or requirements, we will endeavour to provide a tailored, personalised solution for your brand.

Why are Sponsorship Activation Strategies Important?

Sponsorship of an event or an organisation has the potential to bring significant benefits for your brand including increased brand awareness, greater affiliation and the generation of revenue-driving leads. Sponsorships are incredibly effective in creating and driving brand loyalty which is why our sponsorship activation strategies are so worthwhile.

We aim to activate your sponsorships and achieve the optimum results. For us, this means creating an audience connection that is deep, meaningful and has longevity. Our team strives to exceed your brand’s expectations and deliver a solution that gives you an excellent return on your investment in the long-run.

Want to Find out More?

If you would like to get in touch regarding our Sponsorship activation strategies, please don’t hesitate to email us at We are happy to answer any questions you may have and provide you with all the information you need. Alternatively, please feel free to send us a message using the contact form on our website’s homepage.

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