Welcome to The Brand Fans
What we do
Independent Sponsorship Intelligence
We offer professional, independent, channel neutral, strategic expertise in the planning, negotiation and execution of sponsorship and cause marketing partnerships.
The Brand Fans have developed the definitive model for the evaluation of sponsorship partnerships. A model that takes complex data and distills it to define impact, values and actions.
Brand engagement through sponsorship and is about insightful, creative and integrated solutions based on actual brands objectives, measured against actual business results.
We deliver powerful sponsorship strategies, effective negotiations, creative activation and insightful evaluations. We have the experience and intelligence to make sponsorship work and prove its impact and value.
We have unrivalled international experience and expertise in the development of sponsorship strategies and platforms. Check out some examples of our work across sport, music, the arts and fan engagement.
Sponsorship Performance and Impact - SPi
Sponsorship Performance and Impact (SPi) is the complete, balanced and independent sponsorship evaluation model which examines both the health and commercial impact of sponsorship for brands or rights holders.
A model that uses complex data from multiple sources and distills this data into a simple narrative - performance (ROI) and impact.
SPi is an action orientated model that gives clear recommendations on the way forward for sponsorship strategy and activation as well as tracking impact in real time.