Welcome to The Brand Fans
What we do
Independent Sponsorship Intelligence
Sponsorship Strategy
We offer professional, independent, channel neutral, strategic expertise in the planning, negotiation and execution of sponsorship and cause marketing partnerships.
Sponsorship Evaluation
The Brand Fans have developed the definitive model for the evaluation of sponsorship partnerships. A model that takes complex data and distills it to define impact, values and actions.
Sponsorship Activation
Brand engagement through sponsorship and is about insightful, creative and integrated solutions based on actual brands objectives, measured against actual business results.
Sponsorship Performance and Impact - SPi
Sponsorship Performance and Impact (SPi) is the complete, balanced and independent sponsorship evaluation model which examines both the health and commercial impact of sponsorship for brands or rights holders.
A model that uses complex data from multiple sources and distills this data into a simple narrative - performance (ROI) and impact.
SPi is an action orientated model that gives clear recommendations on the way forward for sponsorship strategy and activation as well as tracking impact in real time.
The Brand Fans was founded in 2011 by Daragh Persse. Daragh has over 20 years experience working with some of the world's most impactful sponsorships. We are passionate about brand engagement and we believe in the power of sponsorship to create long-term powerful connections.
The Brand Fans are independent sponsorship and cause marketing specialists. We have extensive experience in sport, music, entertainment, arts, culture and events. We have worked with a number of brands, rights holders and not for profit organisations creating and evaluating world-class activation strategies and engagement plans.
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