SPONSORSHIP AND CAUSE MARKETING

STRATEGY

We offer professional, channel neutral, strategic expertise in the planning, negotiation and execution of sponsorship and cause marketing partnerships.

EVALUATION

The Brand Fans have developed the definitive model for the evaluation of sponsorship and cause marketing partnerships. A model that takes complex data and distills it to define impact, values and actions.

ACTIVATION

Brand engagement through sponsorship and cause marketing is about insightful, creative, integrated solutions based on actual brands objectives, measured against actual business results.

OUR WORK

Some of the wonderful brands and campaigns we have worked with.......

ABOUT US

The Brand Fans was founded in 2011 by Daragh Persse.

We are passionate about brand engagement and we believe in the power of sponsorship and cause marketing to create long-term powerful connections.

We are sponsorship and cause marketing specialists. We have extensive experience in sport, music, entertainment, arts, culture and events. We have worked with a number of brands, rights holders and not for profit organisations creating and evaluating world-class activation strategies and engagement plans.

EXPERIENCE

SPi - ENABLING BETTER DECISIONS

Sponsorship Performance and Impact (SPi) is the complete and definite sponsorship evaluation model which examines both the health and commercial impact of sponsorship and cause marketing for brands or rights holders.

A model that uses complex data from multiple sources and distills this data into a simple narrative.

Allows for the setting of clear campaign KPI’s (pre), optimisation (during) and evaluation (post).

SPi is an action orientated model that gives clear recommendations on the way forward for sponsorship or cause marketing strategy and activation as well as tracking and displaying impact in real time.

Has been proven as an effective tool for many brands and rights holders.

GET IN TOUCH

Please get in touch, we would love to hear from you....

+ 353 87 123 22 44