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Independent Sponsorship Intelligence

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What we do

Independent Sponsorship Intelligence

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Sponsorship Strategy

We offer professional, independent, channel neutral, strategic expertise in the planning, negotiation and execution of sponsorship and cause marketing partnerships.

Sponsorship Evaluation

The Brand Fans have developed the definitive model for the evaluation of sponsorship partnerships.  A model that takes complex data and distills it to define impact, values and actions.


Sponsorship Activation

Brand engagement through sponsorship and is about insightful, creative and integrated solutions based on actual brands objectives, measured against actual business results.

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Our Work

We deliver powerful sponsorship strategies, effective negotiations, creative activation and insightful evaluations.  We have the experience and intelligence to make sponsorship work and prove its impact and value.

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Sponsorship Evaluation SPi
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The Brand Fans

Sponsorship Evaluation SPi

SPi (Sponsorship Performance and Impact) is the definitive model for the evaluation of sponsorship partnerships.  
Barclays Global Thank You
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The Brand Fans

Barclays Global Thank You

To the fans who make the Barclays Premier League what it is we say thank you. #YouAreFootball
Barclays UK Thank You
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The Brand Fans

Barclays UK Thank You

To the fans who make the Barclays Premier League what it is we say thank you. #YouAreFootball
Sponsorship Experiences
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The Brand Fans

Sponsorship Experiences

Creating unique and once in a lifetime experiences using sponsorship rights and assets.
Sponsorship Activation
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The Brand Fans

Sponsorship Activation

Responding to the COVID emergency to thank front line staff using sponsorship assets. Strength in unity.
Fan Engagement
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The Brand Fans

Fan Engagement

Managing sponsorship rights and engaging with fans.
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Experience

We have unrivalled international experience and expertise in the development of sponsorship strategies and platforms.  Check out some examples of our work across sport, music, the arts and fan engagement.

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