Some wise words once said by Oscar Wylde. 💭 By creating a successful balance ⚖️ between the qualitative brand impact and the...

Sponsorship in organisations has traditionally been viewed as an emotional decision based on gut feeling, creative potential and in some...

During these difficult times sponsors have an opportunity to demonstrate real brand purpose, showing compassion and solidarity with their...

The former global head of sponsorship and media at Vodafone, overseeing major sponsorships like the Uefa Champions League as well as...