Daragh PersseOct 23, 20211 min readSponsorship EvaluationSome wise words once said by Oscar Wylde. 💭 By creating a successful balance ⚖️ between the qualitative brand impact and the...
Daragh PersseMay 29, 20202 min readSponsorship - Science or art?Sponsorship in organisations has traditionally been viewed as an emotional decision based on gut feeling, creative potential and in some...
Daragh PersseMay 29, 20201 min readTime for sponsors to stand upDuring these difficult times sponsors have an opportunity to demonstrate real brand purpose, showing compassion and solidarity with their...
Daragh PersseMay 29, 20202 min readMarketing People - Daragh PersseThe former global head of sponsorship and media at Vodafone, overseeing major sponsorships like the Uefa Champions League as well as...